Mouris Bashir Practice Note #ExecutiveComms
Practice / Communications

Executive Comms

Social, video, speeches and press — the four channels a leadership voice actually travels through, built for OYO's top team, 20+ CEOs on thought leadership, and the Adani Parivar.

Discipline Executive & leadership communications
Channels Social, video, speeches, press releases
Mandates OYO's top leadership team; social thought leadership for 20+ CEOs; Adani Parivar communications
Practice Movement over distribution
400M+ Views generated during Adani crisis communications
25K→140K YouTube subscriber growth across the same period
20+ CEOs supported on social thought leadership
8 Top Adani & OYO leadership voices carried across channels
Social Video Speeches Press

The leadership voice, in the feed.

Thought leadership on social has to do two things at once: sound like the executive, and survive a scroll. That meant building quote cards, moment-reactive posts, and reformats for platform after platform — plus the earned, unscripted kind, when a guest picks up the same voice on their own account.

Ex.01 — leadership statement on the 2019 general election results, square format
Ex.01Moment-reactive statement
Ex.02 — the same leadership statement, reformatted for a second platform
Ex.02Company Announcement
Ex.03 — quote card, Rohit Kapoor, CEO New Real Estate Businesses, OYO
Ex.03On India's Energy Mission
Ex.04 — the same quote, reformatted as a circular card for Stories
Ex.04New deal
Ex.05 — Ritesh Agarwal on Budget 2020
Ex.05Founder OYO on Budget

Executives, on camera.

The same discipline applies when the leader is on camera instead of in text — a briefing note becomes a talking-points sheet, a byline becomes a script.

Adani Succession Special Report
Gautam Adani Interview Film
Karan Adani Interview Film
Pranav Adani Interview Film
Sagar Adani Interview Film
Jeet Adani Interview Film

On the stage, not just on the page.

Panels and keynote moments are where the written voice gets tested live. This one's from the OYO OPEN launch — OYO's Partner Engagement Network — where the leadership team took the stage to walk partners through it directly.

Ex.06 — OYO leadership panel discussion on stage at the OYO OPEN launch
Ex.06OYO OPEN — leadership panel
Ex.06 — Greenmosphere Launch
Ex.07Greenmosphere Launch
Ex.06 — Greenmosphere Launch
Ex.08Greenmosphere Launch
Ex.06 — Greenmosphere Launch
Ex.09Greenmosphere Launch

The launch, on the record.

Press and launch-day comms for OYO OPEN — the Partner Engagement Network's ground-floor introduction to OYO's hotel partners, run with the top leadership team on stage for the reveal, the demo, and the recognition moments after.

Ex.07 — OYO OPEN launch, leadership team on stage
Ex.07Launch stage moment
Ex.08 — OYO OPEN launch, group photo against the step-and-repeat
Ex.08Step-and-repeat group
Ex.09 — OYO OPEN launch, leadership team on stage, alternate angle
Ex.09Launch stage, wide angle
Ex.10 — press and delegates at the OYO OPEN product demo booth
Ex.10Product demo, press floor
Ex.11 — partner recognition award presentation on stage at OYO OPEN
Ex.11Partner recognition moment
Ex.12 — OYO OPEN launch, leadership and partners group photo
Ex.12Leadership & partners group
Ex.13 — OYO OPEN launch, closing group photo against the step-and-repeat
Ex.13Closing group moment

Press day isn't the finish line — it's the moment the written voice has to hold up in the room.